Exemplary user experience
The all-new AVITA PURA adopts a minimalist design that gives you exactly what you need. The AVITA PURA is the perfect example of modern computing, so you can get in the groove anytime to flex your creative muscle - in a lightning fast manner.
#SimplyYours
Say YES to color
The PURA is available in an assortment of fashionable and on-trend colors to help you stand out from the crowd.

Remarkably lightweight
The 14-inch AVITA PURA embraces a slim design and weighs less than 3lbs. The textured, non-slip cover effectively reduces the risks of dropping, offering you the greatest portability and ease of use.
- 0.74″ thin

Clever functionality
The all-new AVITA PURA cleverly packs powerful functionalities in a clean and minimalist body design that is like no other. Forget the clumsiness of conventional laptop computers and welcome to a world of new experience!
At your service
No more agonizing wait for the laptop to power up! The AVITA PURA is the perfect example of modern computing, so you can get in the groove anytime to flex your creative muscle – in a lightning-fast manner. Thanks to the extended battery life that lasts up to 8 hours, the AVITA PURA is the perfect companion to have your work and life seamlessly combined.

Visually stunning
The 16:9 Full HD IPS Panel, with 178 degree wide viewing angle allows you to see visuals clearly. No matter which angle you are viewing from, the consistent display and accurate color make everything bright and vivid.

Capable
The AVITA PURA is pre-installed with the Windows 10 Home Edition operating system (in S mode). Along with the AMD A9-9240E processor with up to 8GB RAM, 256GB SSD and various ports that guarantee high performance and connectivity to meet your everyday needs.

Keyed-in
The re-engineered keyboard provides an accurate and comfortable typing experience. The backlight function illuminates your keys to prevent unnecessary errors. The AVITA PURA can take your work efficiency to a whole new level.